Cyber Risks To Avoid When Running A Business

Today’s business is very dependant on computer system because it is one of the key for efficient business operation. The problem is, computer systems comes with all risks you need to be prepared for. One of the real concerns is cyber risk or cyber threat. Cyber risks can impact your business in so many ways. A cyber loss can damage your business in so many ways such as hurt your business operation, lose customers, etc. It can financially damaging as well. 

Young women using computer, Cyber security concept.

Cyber risks you should avoid at all cost

There are many types of cyber risks that can threaten your business such as property destruction, threat of data loss, ransom demands, It hack, etc. Experiencing all those potential threats can result in costly disruption as well as harm your brand’s reputation. Developing cybersecurity is essential for any kind of business that rely on computer system. And here are some of the most common cyber risks your business should avoid:

Internal cyber risks

Internal cyber risks come from your employee. Some of the most common internal cyber risks include your former or current employees sabotaging and stealing the data of your company. They may do it to disclose the information to the public or hand it to the other parties for money. There are many potential scenarios and intention for this kind of case.

It can be also something your employees do accidentally. For example, they leave their system opened without logging off first, giving opportunity to other irresponsible people to take advantage of the situation. Sometimes, employees are not aware of the risks they have by having the access to the company’s system. Therefore, it is important to educate, inform, and develop your staffs to be more aware of cyber risks and train them how to prevent and deal with those threats. 

External cyber risks

External cyber risks are when people from outside your company seek to illegally use data for various purposes. This kind of threat can halt business operation. The problem with external cyber risk is that it is not so easy to track where they come from. For example, malware attack, it can be sent by hackers to purposely attack your system so they can execute unauthorized actions. 

There is also a risk of malvertising. It is where malware is planted into the system to redirect users to malicious websites. The users’ data are mined for further ad targeting, causing further damage. And there is also ransomware. This is the kind of malware that locks up the system operations of your business. It make the renders website and system unusable until the ransom is paid as demanded by the perpetrators. 

To avoid being the victim of cyber attacks, make sure to regularly update your computer system as well as security programs. Encrypt data for safer data storing and accessing. It is also essential to protect unbound data so it won’t be easily stolen. Then, train your staffs to be more knowledgeable and skillful in dealing with potential security threats.

Luxurious Liveaboard Komodo, Sailing To The Home of Biggest Lizard

The phinisi ship is an authentic Indonesian ship, specifically from the Sulawesi region. Currently, many ship operators in Labuan Bajo are competing to provide more amenities on phinisi ships. There are a variety of phinisi boats available in Labuan Bajo. The facilities and size of the ship are what distinguishes one from another. Of course, the price will vary. The beauty of Labuan Bajo is unforgettable. Every moment and experience is imprinted on the memory. However, what makes the luxury liveaboard Komodo trip unique is that you can help save the Earth. You also get a full 3-day 2 nights experience in one of the most beautiful areas in East Nusa Tenggara!

Luxurious Liveaboard Komodo with landscape view

Liveaboard Komodo sailing trip, exploring diving & snorkeling spots

Sailing with a phinisi is ideal for those looking for a relaxing vacation that is not rushed. Fast boats, on the other hand, are a better option if vacation time is limited. Phinisi, on the other hand, is ideal for island hopping, or traveling from one island to another in a relaxed manner. These islands are located along the Sape Strait, which connects Flores Island’s Bajo to Sumbawa. Rinca, Padar, and Komodo are the three main islands that you must visit if you are traveling to Labuan Bajo.

The facilities provided vary according to the level of luxury of the ship, but in general, the phinisi boats available for tourism in Labuan Bajo are quite comfortable. The crew usually consists of the captain, tour guide, cook, and a few other people. The bare necessities are sleeping cabins with air conditioning, bathrooms, and onboard dining.

Read also: Luxury Liveaboard Indonesia, Bringing People Closer to Nature

Imagine having dinner on the luxury liveaboard Komodo while looking right, left, in front, and behind you at the clear blue sea and a group of beautiful islands. It is not impossible, and the view of other phinisi ships that have stopped in the middle of the sea adds to the stunning scenery. Don’t worry about food spilling from the table due to the swaying of the waves; the captain will usually look for calm seas.

On Komodo Island, tourists will also dive and snorkel. The underwater world of Komodo Island and the Komodo National Park area is very beautiful. In fact, it is one of the best dive sites in the world. The underwater world of Komodo Island has about 386 types of coral reefs, 70 types of sponges, and seaweed as a home for thousands of species of fish, and green turtles. There are six different types of whales, sharks, and rays, as well as ten different types of dolphins.

The climate around Komodo National Park tends to be dry, this makes the hill land drier and rocky. No wonder this area is very suitable to be used as a trekking area because the hills are quite steep and challenging. Even so, the exotic land in Komodo National Park blends perfectly with the beauty of the sea so charming.

Meet The Dragon, the world’s largest lizard species

Komodo Island is very famous in foreign countries, even being named the new seven wonders of nature in 2013, which is an award for the seven best natural tourist attractions in the world. Komodo Island is the largest island in the Komodo Archipelago, which is the only island inhabited by local people.

Other animals that tourists may encounter while trekking include horses, deer, various bird species, snakes, and monitor lizards. Because there are snakes that live underground, it is preferable to wear boots. Tourists will also pass through the water hole, which is a resting and drinking spot for dragons while trekking. Tourists can observe Komodo dragons drinking and resting under the trees surrounding the water hole.

The length of the trekking path is 1-8 kilometers, according to the chosen trekking route, namely short, medium, long, and adventure. If tourists choose long and adventure trekking, they will explore beautiful forests, rivers, and hills. Meanwhile, for short trekking, the trip ends on top of the hills with an amazing view of the bay. However, the four trekking routes pass through the water hole.

To get around or trekking, you must be accompanied by a ranger, namely a Komodo dragon guide and handler, called a ranger, for the safety of tourists. Ranger will provide tourists with a stick with a forked end, which is made of one type of tree as a ‘weapon’ to weaken the Komodo dragon. If the Komodo dragon attacks, the end of the forked stick is used to press the dragon’s neck so that in a short time the dragon will weaken and stop attacking.

How To Plan A Great Social Media Campaign

Plan A Great Social Media Campaign

In today’s marketing strategy, social media platform has been considered one of the most effective tools to connect, communicate, and engage more with target audience. It is true that social media is useful in so many ways. However, not many people know how to use it effectively. In growing your business, social media can be such a booster to draw more customers in. Hence, engagement with target audience on social media should be nurtured properly. And here are ways you can do to improve the engagement:

Choose the right social media outlets

Before making any campaign, make sure to choose the right social media outlet. There are many different social media outlets out there but not all of them is right for your business. You need to focus on outlets that can be beneficial for your business. Social networks vary including TikTok, LinkedIn, Twitter, Facebook, Instagram, etc. 

Identify your target audience

After choosing the most fitted social media platforms, you need to identify your target audience. Find relevant leads based on the metrics you set such as geographic location and keywords. Finding the best leads may take time but it ensure you get engaged with high-profile people who are more likely to become customers of your brand. 

Craft your content

Sample content for social media post
Sample content for social media post

Content is just as powerful as any other marketing tools if you make the one that is meaningful, full of information, and relevant. It is vital that you make content that is engaging and interesting. If you don’t have time to write or make content, hore professionals who know what they are doing. Make each content as unique as possible for each social media platform you use. 

Don’t forget the hashtag

Hashtag is also important for social media campaign. It is one of the keys to reach and build your audience. By finding popular hashtag within your niche, you will be able to elevate your visibility that fit your industry and target audience. With the right hashtag, you will be easier to find by your audience. 

Use relevant, interesting elements

If you aim for more views, make sure to deliver interesting, relevant visuals on your posts. It can be interesting images that are relevant with the content. Make sure to also update your profile and cover photos from time to time. You may implement videos to get even more engagement. Make sure that the video is in good quality. 

Be responsive

To get the best outcomes from social media campaign, you need to be responsive when it comes to your audience since they expect you to listen and respond to them as fast as possible. If not, they will easily move to another brand that respond better and quicker. 

Be inviting

Make your social media handle a welcoming place for your audience to engage more. Give a reason for people to follow your social media handle. Also, customize information to match your audience. Don’t send out repetitive monotonous automated messages to everyone since it is not the most effective ways to engage with them. 

Why You Need to Start Marketing Your Villas Bali in Facebook

Why You Need to Start Marketing Your Villa Bali in Facebook

A well-thought-out Facebook marketing campaign for your vacation rental can open up a world of possibilities for your company. According to the most recent marketing research, digital consumers spend more than two and a half hours every day on social media. Facebook remains a major participant in the social sector, with 2.85 billion monthly active users. This means your market might largely in Facebook! And with features like photos, videos, and ads, facebook can be a great tool to market your Bali villas rental in Bali!

Here’s all you need to know about using Facebook to promote your vacation rental and get more direct bookings.

Why Should I Advertise My Vacation Rental on Facebook?

When it comes to the vacation rental market, it’s easy to see why Facebook is one of the most popular platforms for property managers and owners.

It enables owners to display photographs of their short-term rentals alongside intriguing descriptions in order to persuade potential visitors to book.

We are, without a doubt, living in the digital age. And going where your audience is is one of the most efficient strategies to sell your vacation rental online. With billions of users each month, Facebook is the ideal platform for reaching a wide audience – and it’s completely free!

Facebook is An Ideal Platform to Showcase Your Property

Post a few high-quality images of your vacation home (both inside and out) to give new visitors to your page something to look at. Because these photographs will be the first thing people see when they visit your website, it’s critical that they stand out. Use photos that highlight the best features of your vacation home rentals. If you have quality images of your Bali villa rentals on OTAs, there’s no reason to not use them on your Facebook business page as well.

Facebook is An Ideal Platform to Showcase Your Property

More Vacation Rental Insights:

Interior Designing Tips to Create A Luxurious Villas in Bali

Promoting Your Facebook Post to Reach Audience

The best way to get started is to tell your friends and family about your page. You can invite individuals to like and visit your page from your personal Facebook profile.

This is the quickest approach to get people to visit your page and start spreading your name. Your friends will be more likely to share your page with their own networks once they learn about your property.

Post Engaging Contents Regularly!

The job doesn’t end now that your page is up and functioning. It is recommended practice to post engaging content on a frequent basis to keep drawing new visitors. Don’t always promoting your villa rental. Make a high quality contents! Talk about the surrounding in your post and create a compelling story. Here are a few suggestions for things you should post on a frequent basis:

  • Make a list of local events and activities to do
  • Specials rates and discounts available on your vacation rental that can help guests save money
  • Any interesting news or updates concerning your vacation rental
  • Beautiful images and engaging short videos of your Bali holiday rental 
  • Share reviews from past guests

More Vacation Rental Insights:

Being A Superb Host of Luxury Villa in Canggu Bali: A How To

Put Your Contact Information

Even though people can directly send you a message in the Marketplace, the more contact details you offer, the better your chances are that they’ll communicate with you. Give a complete contact information on each of your Facebook post. Be sure to write down a phone number, email address and the website’s URL of your Bali villas every time. Also, try to respond to messages from your audiences as soon as you get one. They can be your potential guests!

How To Stay Ahead Of Your Business Competitors

How To Stay Ahead Of Your Business Competitors

In business, you need to include competition into one of the most influential factors to succeed. It doesn’t mean their success is you failure. It is just that you need to stay ahead of your competitors in order to attract more customers and keep them loyal. However, staying ahead of the competitors is not as easy a sit sounds. There is no ultimate guide on how to beat your competitors. 

Staying ahead of business competitors

Competition is not always a bad thing. Its existence in the market is important to build motivation that drive business owners to keep moving forward. However, it is not easy to always be the standout one in the competition. And here are things you can do to build successful business that is also ahead of the competitors:

Address your shared target audience’s needs

You and your competitors may have the same targets audience but only one can be more stand out from the rest. The one way for you to beat your competitors is to find out your target audience’s pain points. Figure out what they need and what problems they are having. Be proactive in asking the right questions. Then, address their issues and help them solve the problems. Make sure to use words that your customers can understand. 

Deliver storytelling and specialization

It is important that you have unique selling points. So even if you are in such a crowded market, you still have higher chance to attract more customers than your competitors. It is why you need to find the right niche where you can story tell and offer specialization which make your selling points more unique. Craft interesting, relatable, unique story around your products. Use the power of social media to make the story more accessible to  larger audience in your niche. 

Set competitive price

Price is one of the important keys to beat your competitors. Offering more affordable price almost guarantee you to stay ahead. However, you also need to determine the ideal price point. You also need insight of the price your competitors set for their products or services. Some of your competitors may offer the best value. Then, you need to decide what price to set at for offering more value to the customers. By adding more value, you can set the price higher and your targeted prospects still choose you. 

Provide delightful customer service

Instead of being complacent of making your customers satisfied, why not go all beyond by providing delightful customer service experience. It is where you go extra miles to ensure your customers see something in your brand that the others don’t have. Give and do something unexpected to make customers happier than ever from doing business with you. Make sure to hire and train staffs who have excellent understanding of your brand as a whole. Choose the best members to be in customer service team because they are the face of your brand. Train your customer service team to remain respectful, responsive, and courteous.

Setting Up Villas for Rent in Bali Indonesia: Getting First Bookings!

Setting Up Villas for Rent in Bali Indonesia- Getting First Bookings!

So you found fantastic houses for sale in Bali, in a perfect location, and flip the house into an amazing vacation rental. You developed magnificent property listings with fantastic descriptions and stunning images on the most popular search sites. Finally, you’re set for the big show; you press “Go Live,” and then, thud. Your listing appears on the rear page of the search results, ahead of fifty Superhosts and Premier Properties. It didn’t go as planned, did it? How can you compete with hundreds other villas for rent in Bali, Indonesia? 

Don’t worry, you can secure those first few desired rentals, earn some great reviews, and be well on your way to becoming a successful vacation rental owner!

Starting Villas for Rent Business in Bali Indonesia with Zero Reviews

Starting Villas for Rent Business in Bali Indonesia with Zero Reviews

When you first start, you’ll be at a big disadvantage against the established properties in your neighborhood. Guest evaluations, especially inviting 5-star guest reviews, are very appealing to potential renters. You don’t have any of them. High-ranking rentals on VRBO and Airbnb are accompanied with, guess what, 5-star guest ratings. You still don’t have any of them. Don’t worry, all of those 5-star hotels began off right where you are. They, like you, grew and prospered through time. Here’s how to do it.

First Thing First, Optimise Your Bali Villas

The first order of business is to make sure that your STR (short term rental) listing is prominently displayed wherever it is posted. There is no one to attest for the virtues of your property if you have few or no evaluations.

Photographs of Professional Quality

Photographs of Professional Quality

You do not need to pay a photographer. Make sure you have huge, high-quality photographs of each room of your Bali holiday villas. Bathrooms and kitchens are two important places to pay attention to. Include any fantastic outside elements, such as swimming pools and outdoor kitchens. If there are any local tourist sites or recreational activities, photograph them as well.

More Villa & Business Insight:

Interior Designing Tips to Create A Luxurious Villas in Bali

Fantastic Property Description

This is your moment to show off your rental property to the world, so take advantage of it. What distinguishes your establishment from the rest? Is this a first-class location? Perhaps you have some amazing amenities in your home, such as a gourmet kitchen. Sell it, whatever it is. However, a word of caution: make sure you can follow through on your claims, otherwise your initial evaluations will be negative.

Be Generous with Your Amenities!

Be Generous with Your Amenities!

Guests appreciate amenities, so advertise them if you have them. You should get some of these amenities if you don’t already have some. A Keurig coffee maker is an excellent example. You can also equip your kitchen with simple toaster, eating utensils, and basic seasonings. Sure, it may cost a little more up front, and you may wind up spending $5.00 per visitor on pods, but it will be well worth it in the long run.

Be Clear with Health Safety Regulation!

Ever since the pandemic, visitor safety is more important than ever. So that they feel safe staying with you, let them know your cleaning standards. Airbnb and VRBO both provide host training and certification to ensure that your business is run securely. Alarm systems, fire extinguishers, and smoke detectors are examples of additional safety measures that should be highlighted.

Use Promotion Price Strategy

One way to get guests quick is by tempting with discounted price! This is a great strategy for any newcomers in villa rental business in Bali. Once you get guests, you will start collecting reviews and it will benefit you for future selling strategy.

When you are setting your prices initially, you should check your listing site for comparable properties in your area. Be honest with yourself here.  If you have a two-bedroom house, do not expect the same rental rates as a five-bedroom Bali villa with pool. Once you have a baseline for your rates, go ahead and reduce them by about 20%.  This rate reduction is only temporary until you have some excellent reviews. Initially, getting some business is much more important than maximizing your first month’s rent.

Promote Your Bali Villas as A New Listing!

Promote Your Bali Villas as A New Listing!

Although the insertion of this statement may appear to be a minor detail, we have found it to be advantageous. Add the phrase “New Listing” to the beginning of your STR property listing’s description or title. Make sure it’s visible to site visitors. This will help to explain why you have no or few visitor reviews. This disclaimer will ensure your renters that your property is not a lemon, but rather a brand new one. You will obtain bookings if the remainder of your website is attractive and your prices are reasonable. Please don’t skip this step; it’s crucial. After a few months, you should have enough good reviews to remove this qualifier.

More Villa & Business Insight:

Designing A Seminyak Private Villa Bali that Feels Just Like Home

Attract Audiences Through A Compelling Story!

There is a “About Us” section on every Vacation Rental listing site. This is your chance to tell potential tenants about yourself and your company. Make the most of this space because you’ll need to persuade travelers to spend their money with you. You’ll want to make it as personal as possible so that others can relate to you.

So that’s all! Are you ready to take your new venture to vacation rental business? 

The Paths You Can Choose To Become Entrepreneur

Many people now want to become an entrepreneur because entrepreneurs value independence and accountability. By being an entrepreneur, you can be your own boss, set your own schedule, and run your own lives. You can make your own rule that fits your philosophy and value in building your business kingdom. However, it is a journey that can be full of challenges. Aside from enjoying the rewards, you also need to be prepared how to handle risks. 

Young asian teenager owner business woman work at home for online shopping, calling and writing the order of product with office equipment, entrepreneur and alpha generation life style concept

Steps you take to become entrepreneur

People are inspired to become entrepreneur through many different ways. Some people jump right into entrepreneurship and some others walk slowly with the process. There is no timeline on when you have to start. But here are things you can do to navigate your goals to become successful entrepreneur who own your own successful business:

Build awareness and educate yourself

Money is not the only thing that matter to build your own business. You need to build your knowledge, skill, and experience as well. You can do it by expanding your networks in entrepreneur groups. Talk to them and ask them about their journey, the books they are reading, etc. You can also do it by working for an entrepreneur so you can learn many things before diving into the world yourself. 

Get a better understanding of the industry and trends you admire

It is better to work for something you like because it can make you less bored in the middle of your entrepreneurial journey. You can get involved in the industry of your interest by joining internship program or taking entry level job. You can also simply attend a convention event or trade show. The purpose of these activities is to get a better grasp of how the industry works. This is also a great way to build your network by getting to know relatable people in the industry. 

Get necessary certificates

Find out what skills and certificates you need to have for your field that can support your entrepreneurial journey. Having certificate is important a s a way to prove others that you are eligible, credible, and capable of running the business in the field. It also makes you become stronger in a niche you focus on. In fact, you can gradually build your expertise in the area and expand your opportunity even more to reach success. 

Get yourself ready for the launch

Once you build your knowledge, skill, and experience, you are more prepared for the launch. This is the right time for you to start planning your future with your entrepreneurial career. Determine where your focus is, how you invent yourself to be successful, and how strong the network that will support you. Make sure that you are not only planning but working hard to make it happen even from little steps. 

To change your direction from being  an five to nine employee to a business owner may take time. However, the most important thing is to work for it even through a slow walk instead of running.

Luxury Liveaboard Indonesia, Bringing People Closer to Nature

Liveaboard Indonesia diving is wonderful. With approximately 17,000 islands, Indonesia is the world’s biggest archipelagic country. It is 5,120 kilometers long on the east coast and 1,760 kilometers long on the west coast. Only around half of them are inhabited. Indonesia lies on the equator’s southern border, forming the famed Coral Triangle. The coral triangle boasts the world’s highest biodiversity. Depending on the region, diving in Indonesia can be done from land-based facilities or from liveaboards.

Luxury Liveaboard Indonesia, Bringing People Closer to Nature - outdoor dinning area and lounge

The dive cruise industry in Indonesia is one of the most diverse in the world, with liveaboards allowing access to places that are not accessible by resorts. There are four world-class diving destinations in the country that attract the majority of foreign divers. Bali is largely a resort destination, Raja Ampat Liveaboard diving is mostly a resort destination, Komodo Liveaboard and resort is primarily a resort destination, and Sulawesi cruise to faraway regions is primarily a resort destination.

Liveaboard Indonesia, Where to go?

Book liveaboard Indonesia in advance allowing you to find the lowest fares. Most travelers like advance booking because it has an easy booking system.

Raja Ampat Indonesia

Raja Ampat is the world’s best remote diving destination, suitable for both experienced and novice divers. On the island of New Guinea, off the northwest tip of Bird’s Head Peninsula. Raja Ampat is also known as the Four Kings Archipelago, named for the archipelago’s four biggest islands: Misool, Salawati, Batanta, and Waigeo. The archipelago is completed by the smaller island of Kofiau, as well as around 1,500 other islets, cays, and shoals. Although there are a few resorts in the vicinity, it is primarily known for the roughly 40 Raja Ampat liveaboards that visit.

Bunaken, Manado

North Sulawesi is home to Manado and the Bunaken National Marine Park. The resorts are where the majority of the divers go to dive into the marine park. The undersea volcano Banua Wuhu is a one-of-a-kind dive location. This is an active volcano off the coast of Mahengetang Island, and diving is just 5 meters deep. Divers might see air bubbles rising from the beach and experience scorching water. The volcano is the only place where you might see another dive boat, given the thousands of potential dive sites in the vicinity and the minimal number of liveaboards that visit the area.

Bali

Bali has some of the best diving in the world, as well as some of the best land-based diving. Divers traveling around Bali will encounter a variety of diving conditions and characteristics as they travel through the three scuba diving zones. While Bali is not a small island, divers can leave early in the morning from Denpasar near the southeast coast, dive in the northwestern part of the island. Denpasar is a popular tourist destination, and the airport has good domestic and international connections. Several liveaboards leave from Bali for the Lesser Sunda Islands, which include the Komodo Islands.

Dive Cruise schedule

Both Raja Ampat and the Komodo Islands are popular year-round destinations for liveaboards. Liveaboards sail all year in each place. Some people, on the other hand, alternate between the two sites throughout the year.

  • The dry season, from March to October, is the optimum time to dive the Komodo National Park. 
  • At this time of year, liveaboards who split the year can be found on the Komodo Islands.
  • During the wet season, the Komodo Island liveaboards who stay the entire year here will travel to the southern islands.
  • Sulawesi Liveaboards are also best dived during the dry season, as the seas can be very harsh in that location during the rainy season.

The schedules provide a decent indication of the optimum times to dive in Indonesia. During the dry season, the Komodo Islands attract the most divers and are the most dived location. Raja Ampat is fantastic all year, but due to its remote location, it receives fewer visitors when the Komodo diving is at its best.

The Hidden Cost of Running Bali Villas Seminyak No One Tell You

The Hidden Cost of Running Bali Villas Seminyak No One Tell You

Having a beautiful Bali villas in Seminyak can provide you with more than just a lovely spot to spend your summers and holidays. Especially as Seminyak is one of the main tourist hub in Bali—lined with popular beaches and dotted with stellar restaurants, boutique shops, cafes, and pura. 

Investing in a vacation rental in Seminyak can also help you enhance your monthly income flow, diversify your investment portfolio, and qualify for a number of tax breaks. Unfortunately, novice and seasoned investors alike tend to overlook a few vacation rental investment property fees. Having a villa in Seminyak—or any other areas in Bali—is not always profit and flowers. Here are seven hidden fees of running a vacation rental that no one tell you about. 

Increased Utility Bills for Your Bali Villas Seminyak

Increased Utility Bills for Your Bali Villas Seminyak

If you buy a vacation property in a hotter environment, such as Bali, you could end up paying up to 25% more on power bills. Unfortunately, because the guests do not have to pay for utilities, they prefer to leave lights on while they are not in the room and turn down the air conditioning more than they would in their own houses.

The Cost of Landscape Care

Other regular maintenance charges to keep it ready for each guest may be incurred. This could include garden and landscaping care, pool or hot tub service, and so on. You will need to hire a small local landscaping business to mow the lawns and clean the outside areas of the villa Seminyak on a regular basis.

Professional Property Management 

Another cost to consider is hiring or relying on a professional property management or rental management firm. They can take a lot of your burden, from bookings, cleanings, to other managerial issues. However, professional property manager usually charge a percentage of each booking.

More Villa and Property: 

Being A Superb Host of Luxury Villa in Canggu Bali: A How To

The Cost of Marketing Effort to Promote Your Bali Villas Seminyak

The Cost of Marketing Effort to Promote Your Bali Villas Seminyak

If you want your Seminyak villas to be successful, you need devote a significant portion of your vacation rental property budget to marketing. Summer vacation house rentals are becoming more popular, which means more competition. List your home on as many websites as possible, place an ad in the local newspaper, and increase your social media presence! Whatever it takes to set your property apart from the competition. 

In the age of social media, you might also need to allocate budgets for social media ads and probably influencers to promote your Seminyak private villa Bali. Today many travelers find their dream vacation rental through social media, so you need to catch up. 

Hiring A Photographer

If your budget allows, hiring a professional photographer to capture the interior and exterior of your home is also a good idea. Professional images increase the likelihood of a property selling for more than its asking price by 35%. The point is that the more eyes on your vacation rental, the more likely it is to be rented.

The Taxes and Fees 

In contrast to traditional passive income homes, holiday rental properties do not allow tenants to pay for their own utilities. Utilities, such as gas, power, trash, water, and wifi, will add up. While you can include these costs in the rent you charge, if you want to stay competitive, you should keep your fees as low as possible. You should also consider the expense of hiring an accountant. While this charge isn’t required, it’s a good idea, especially if you’re new to investing.

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The Insurance Cost for Your Seminyak Villas

While seaside homes and beautiful mountain cottages are extremely popular among vacationers, they can also be dangerous (in the eyes of a lender). The cost of insurance can build up quickly in the event of natural disasters such as hurricanes, mudslides, and other natural disasters. You should also include liability insurance in case any of your visitors damage your property or injure themselves while on your premises. Certain online providers, such as AirBnB or VRBO, provide some insurance, but don’t expect them to cover everything. Do your homework and choose a plan that suits you and your requirements.

Investing More In Content Marketing Strategy To Boost Your Business

The value and credibility of content marketing has been proved and that is why today companies invest in more on it to skyrocket their business. With content marketing, the goal is faster to achieve because it is more targeted and specific. Through content marketing, a company has a channel to to increase their brand visibility while showcasing their leadership expertise to their target audience. With the right content management strategy, your business will be able to grow significantly. 

Planning for a strong content management strategy for your business

With how our world keeps moving toward digital age, solidifying your content management is a must. People spend their most of their time online. It should be used as a platform and channel for you to implement your strategy to the fullest. And here are how you can utilize content strategy management to boost your business:

Defining your business objectives

Before utilizing content management strategy, it is best that you define your business objective first. There are many things that can be your ultimate goals such as reaching wider audience, boosting your revenue, driving more traffic into your web, increasing brand awareness, boosting social media engagement, etc. Identify and decide your objectives so that you can determine what strategy to implement with your content management. With clear, specific goals, you get to plan more targeted strategy that works. 

Identifying your target audience

To utilize your content management strategy, you have to first identify who your target audience is. Who are they and what they need or interest are important factors to determine the success of your strategy. Remember that different audience may consume different content. Hence, you can generalize your audience. Instead, pay attention to their interest, behavior, and needs to provide the right content meant specifically for them. Then, identify how they consume content. Some people might like consuming contents through podcast, social media, etc. Then, you can tailor the best strategy that fits their unique needs. 

Determine the type of content

After identifying the type of target audience, next you have to decide what type of contents to deliver. There are many different forms of contents you can create such as blog posts, podcasts, brochure, video, etc. Today, video is one of the most consumed types of content by people. You may also use videos to boost your business. Start with small project so that you can actually see the progress and measure the result more accurately. Hence, you can decide what steps to do next or what to adjust accordingly.

Be consistent in utilizing your content management strategy

When it comes to content creation, you need to manage it constantly to build trust with your target audience. Keep in mind that trust and reputation is not built overnight. It needs constant nurture to build good relationships with your audience before they become loyal customers. To make sure the process is not overwhelming for you, always start small with your strategy and set realistic goals. Keep monitoring the progress until you get the ultimate recipe.