Cyber Risks To Avoid When Running A Business

Today’s business is very dependant on computer system because it is one of the key for efficient business operation. The problem is, computer systems comes with all risks you need to be prepared for. One of the real concerns is cyber risk or cyber threat. Cyber risks can impact your business in so many ways. A cyber loss can damage your business in so many ways such as hurt your business operation, lose customers, etc. It can financially damaging as well. 

Young women using computer, Cyber security concept.

Cyber risks you should avoid at all cost

There are many types of cyber risks that can threaten your business such as property destruction, threat of data loss, ransom demands, It hack, etc. Experiencing all those potential threats can result in costly disruption as well as harm your brand’s reputation. Developing cybersecurity is essential for any kind of business that rely on computer system. And here are some of the most common cyber risks your business should avoid:

Internal cyber risks

Internal cyber risks come from your employee. Some of the most common internal cyber risks include your former or current employees sabotaging and stealing the data of your company. They may do it to disclose the information to the public or hand it to the other parties for money. There are many potential scenarios and intention for this kind of case.

It can be also something your employees do accidentally. For example, they leave their system opened without logging off first, giving opportunity to other irresponsible people to take advantage of the situation. Sometimes, employees are not aware of the risks they have by having the access to the company’s system. Therefore, it is important to educate, inform, and develop your staffs to be more aware of cyber risks and train them how to prevent and deal with those threats. 

External cyber risks

External cyber risks are when people from outside your company seek to illegally use data for various purposes. This kind of threat can halt business operation. The problem with external cyber risk is that it is not so easy to track where they come from. For example, malware attack, it can be sent by hackers to purposely attack your system so they can execute unauthorized actions. 

There is also a risk of malvertising. It is where malware is planted into the system to redirect users to malicious websites. The users’ data are mined for further ad targeting, causing further damage. And there is also ransomware. This is the kind of malware that locks up the system operations of your business. It make the renders website and system unusable until the ransom is paid as demanded by the perpetrators. 

To avoid being the victim of cyber attacks, make sure to regularly update your computer system as well as security programs. Encrypt data for safer data storing and accessing. It is also essential to protect unbound data so it won’t be easily stolen. Then, train your staffs to be more knowledgeable and skillful in dealing with potential security threats.

Luxurious Liveaboard Komodo, Sailing To The Home of Biggest Lizard

The phinisi ship is an authentic Indonesian ship, specifically from the Sulawesi region. Currently, many ship operators in Labuan Bajo are competing to provide more amenities on phinisi ships. There are a variety of phinisi boats available in Labuan Bajo. The facilities and size of the ship are what distinguishes one from another. Of course, the price will vary. The beauty of Labuan Bajo is unforgettable. Every moment and experience is imprinted on the memory. However, what makes the luxury liveaboard Komodo trip unique is that you can help save the Earth. You also get a full 3-day 2 nights experience in one of the most beautiful areas in East Nusa Tenggara!

Luxurious Liveaboard Komodo with landscape view

Liveaboard Komodo sailing trip, exploring diving & snorkeling spots

Sailing with a phinisi is ideal for those looking for a relaxing vacation that is not rushed. Fast boats, on the other hand, are a better option if vacation time is limited. Phinisi, on the other hand, is ideal for island hopping, or traveling from one island to another in a relaxed manner. These islands are located along the Sape Strait, which connects Flores Island’s Bajo to Sumbawa. Rinca, Padar, and Komodo are the three main islands that you must visit if you are traveling to Labuan Bajo.

The facilities provided vary according to the level of luxury of the ship, but in general, the phinisi boats available for tourism in Labuan Bajo are quite comfortable. The crew usually consists of the captain, tour guide, cook, and a few other people. The bare necessities are sleeping cabins with air conditioning, bathrooms, and onboard dining.

Read also: Luxury Liveaboard Indonesia, Bringing People Closer to Nature

Imagine having dinner on the luxury liveaboard Komodo while looking right, left, in front, and behind you at the clear blue sea and a group of beautiful islands. It is not impossible, and the view of other phinisi ships that have stopped in the middle of the sea adds to the stunning scenery. Don’t worry about food spilling from the table due to the swaying of the waves; the captain will usually look for calm seas.

On Komodo Island, tourists will also dive and snorkel. The underwater world of Komodo Island and the Komodo National Park area is very beautiful. In fact, it is one of the best dive sites in the world. The underwater world of Komodo Island has about 386 types of coral reefs, 70 types of sponges, and seaweed as a home for thousands of species of fish, and green turtles. There are six different types of whales, sharks, and rays, as well as ten different types of dolphins.

The climate around Komodo National Park tends to be dry, this makes the hill land drier and rocky. No wonder this area is very suitable to be used as a trekking area because the hills are quite steep and challenging. Even so, the exotic land in Komodo National Park blends perfectly with the beauty of the sea so charming.

Meet The Dragon, the world’s largest lizard species

Komodo Island is very famous in foreign countries, even being named the new seven wonders of nature in 2013, which is an award for the seven best natural tourist attractions in the world. Komodo Island is the largest island in the Komodo Archipelago, which is the only island inhabited by local people.

Other animals that tourists may encounter while trekking include horses, deer, various bird species, snakes, and monitor lizards. Because there are snakes that live underground, it is preferable to wear boots. Tourists will also pass through the water hole, which is a resting and drinking spot for dragons while trekking. Tourists can observe Komodo dragons drinking and resting under the trees surrounding the water hole.

The length of the trekking path is 1-8 kilometers, according to the chosen trekking route, namely short, medium, long, and adventure. If tourists choose long and adventure trekking, they will explore beautiful forests, rivers, and hills. Meanwhile, for short trekking, the trip ends on top of the hills with an amazing view of the bay. However, the four trekking routes pass through the water hole.

To get around or trekking, you must be accompanied by a ranger, namely a Komodo dragon guide and handler, called a ranger, for the safety of tourists. Ranger will provide tourists with a stick with a forked end, which is made of one type of tree as a ‘weapon’ to weaken the Komodo dragon. If the Komodo dragon attacks, the end of the forked stick is used to press the dragon’s neck so that in a short time the dragon will weaken and stop attacking.

How To Plan A Great Social Media Campaign

Plan A Great Social Media Campaign

In today’s marketing strategy, social media platform has been considered one of the most effective tools to connect, communicate, and engage more with target audience. It is true that social media is useful in so many ways. However, not many people know how to use it effectively. In growing your business, social media can be such a booster to draw more customers in. Hence, engagement with target audience on social media should be nurtured properly. And here are ways you can do to improve the engagement:

Choose the right social media outlets

Before making any campaign, make sure to choose the right social media outlet. There are many different social media outlets out there but not all of them is right for your business. You need to focus on outlets that can be beneficial for your business. Social networks vary including TikTok, LinkedIn, Twitter, Facebook, Instagram, etc. 

Identify your target audience

After choosing the most fitted social media platforms, you need to identify your target audience. Find relevant leads based on the metrics you set such as geographic location and keywords. Finding the best leads may take time but it ensure you get engaged with high-profile people who are more likely to become customers of your brand. 

Craft your content

Sample content for social media post
Sample content for social media post

Content is just as powerful as any other marketing tools if you make the one that is meaningful, full of information, and relevant. It is vital that you make content that is engaging and interesting. If you don’t have time to write or make content, hore professionals who know what they are doing. Make each content as unique as possible for each social media platform you use. 

Don’t forget the hashtag

Hashtag is also important for social media campaign. It is one of the keys to reach and build your audience. By finding popular hashtag within your niche, you will be able to elevate your visibility that fit your industry and target audience. With the right hashtag, you will be easier to find by your audience. 

Use relevant, interesting elements

If you aim for more views, make sure to deliver interesting, relevant visuals on your posts. It can be interesting images that are relevant with the content. Make sure to also update your profile and cover photos from time to time. You may implement videos to get even more engagement. Make sure that the video is in good quality. 

Be responsive

To get the best outcomes from social media campaign, you need to be responsive when it comes to your audience since they expect you to listen and respond to them as fast as possible. If not, they will easily move to another brand that respond better and quicker. 

Be inviting

Make your social media handle a welcoming place for your audience to engage more. Give a reason for people to follow your social media handle. Also, customize information to match your audience. Don’t send out repetitive monotonous automated messages to everyone since it is not the most effective ways to engage with them. 

Why You Need to Start Marketing Your Villas Bali in Facebook

Why You Need to Start Marketing Your Villa Bali in Facebook

A well-thought-out Facebook marketing campaign for your vacation rental can open up a world of possibilities for your company. According to the most recent marketing research, digital consumers spend more than two and a half hours every day on social media. Facebook remains a major participant in the social sector, with 2.85 billion monthly active users. This means your market might largely in Facebook! And with features like photos, videos, and ads, facebook can be a great tool to market your Bali villas rental in Bali!

Here’s all you need to know about using Facebook to promote your vacation rental and get more direct bookings.

Why Should I Advertise My Vacation Rental on Facebook?

When it comes to the vacation rental market, it’s easy to see why Facebook is one of the most popular platforms for property managers and owners.

It enables owners to display photographs of their short-term rentals alongside intriguing descriptions in order to persuade potential visitors to book.

We are, without a doubt, living in the digital age. And going where your audience is is one of the most efficient strategies to sell your vacation rental online. With billions of users each month, Facebook is the ideal platform for reaching a wide audience – and it’s completely free!

Facebook is An Ideal Platform to Showcase Your Property

Post a few high-quality images of your vacation home (both inside and out) to give new visitors to your page something to look at. Because these photographs will be the first thing people see when they visit your website, it’s critical that they stand out. Use photos that highlight the best features of your vacation home rentals. If you have quality images of your Bali villa rentals on OTAs, there’s no reason to not use them on your Facebook business page as well.

Facebook is An Ideal Platform to Showcase Your Property

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Promoting Your Facebook Post to Reach Audience

The best way to get started is to tell your friends and family about your page. You can invite individuals to like and visit your page from your personal Facebook profile.

This is the quickest approach to get people to visit your page and start spreading your name. Your friends will be more likely to share your page with their own networks once they learn about your property.

Post Engaging Contents Regularly!

The job doesn’t end now that your page is up and functioning. It is recommended practice to post engaging content on a frequent basis to keep drawing new visitors. Don’t always promoting your villa rental. Make a high quality contents! Talk about the surrounding in your post and create a compelling story. Here are a few suggestions for things you should post on a frequent basis:

  • Make a list of local events and activities to do
  • Specials rates and discounts available on your vacation rental that can help guests save money
  • Any interesting news or updates concerning your vacation rental
  • Beautiful images and engaging short videos of your Bali holiday rental 
  • Share reviews from past guests

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Put Your Contact Information

Even though people can directly send you a message in the Marketplace, the more contact details you offer, the better your chances are that they’ll communicate with you. Give a complete contact information on each of your Facebook post. Be sure to write down a phone number, email address and the website’s URL of your Bali villas every time. Also, try to respond to messages from your audiences as soon as you get one. They can be your potential guests!

Eating Habits That Benefit Your Skin Health

Eating Habits That Benefit Your Skin Health

Your skin is important because its role to protect your body. Not to mention that your skin affect your appearance. By having healthy skin, you can see the glow you radiate even without so much makeup being dabbed. The key to glowing, healthier skin lies on your plate. The healthier the things digested into your gut, the more benefits your skin gets. Aside from choosing the right skincare products, it is also important to choose the best foods and adopt good eating habits in general, such as:

Eggs in everyday menu

Eggs are the sources of protein and other important nutrients needed by your body. They are also great sources of lutein that help skin stay hydrated and firm. Not to mention that eggs also contain amino acids which contribute to boost collagen production for the skin. Include eggs in your everyday diet is a such a good eating habit to implement. Besides, eggs are so easy to find. 

Consuming vitamin C

Vitamin C is a great antioxidant to fight against free radicals, making your skin healthier. In fact, vitamin C is important key for clear, glowing skin. Not to mention that it is also great source to boost your immunity, making your body more able to protect itself from infection. Include foods contained high vitamin C such as orange, lemon, papaya, broccoli, guavas, sweet potato, pineapples, and more. If you are limited to reach those foods, you may consider taking vitamin C supplement recommended by your doctor. 

Do not skip veggies

No matter what meals you have for breakfast, lunch, and dinner, always include variety of vegetables in them. Vegetables are sources of vitamin and minerals good for body as well as skin. They help protect your skin from UV rays. They also keep your skin hydrated and damage-free. Opt for fresh vegetables in various types and colors. Bell peppers, broccoli, spinach, carrots, cabbages, tomatoes, radish, lettuces are some of vegetables that can be found easily in the markets.

Go nuts

Nuts are sources of vitamin E which is a great key for healthy skin. Vitamin E is important aspect to promote healthy skin-cell growth. Not to mention that they also contain fatty acids such as omega-3, as well as selenium, and zinc to prevent your skin from sagging prematurely. Nuts help maintain your skin to look youthful and plump. Nuts can be combined with any kinds of foods you like from porridge to salad, nuts are pretty flexible to blend in. 

Limit red meats and go for fish

Instead of red meats, it is more recommended to include fish into your diet. Fish are reliable sources of fatty acids such as omega-3 which help build healthier skin cells in your body. Fish are also good to help deal with inflammation which in turn prevent your skin from flaking and dry. There are many types of fish you can include in your daily meals such as sardines, salmons, cod, tunas, etc. Fish are also easy to be made into variety of delicious dishes. 

What to Consider Before You Buy Your Organic Skin Toner

What to Consider Before You Buy Your Organic Skin Toner

Toner is the skincare step you do after cleaning your face and prepping your skin before serum or moisturiser. It can give your skin an extra burst of skin-healing chemicals that can be personalized to suit any skin type or condition. There are tons of toners available in the market; but for people put high consideration to their well-being, organic skin toner is simply the best. 

Toners used to be limited to astringents that, while beneficial for some people with oily acne-prone skin, were far too harsh for any other skin type. They often contained alcohol, which can dry out all but the oiliest of skin, stripping away the skin’s natural barrier. Today though, formulas have come a long away, and there are organic toners for any skin type and to treat any number of underlying conditions.

When it comes to toners, you’ll want to match the components to the problems you’re seeking to solve. Before you start looking for the best toner for your skin, there are a few things you should know.

Be aware of your skin type and problems

What to Consider Before You Buy Your Organic Skin Toner

When looking for a new skincare product, the type of skin you have is always a major consideration. Using a treatment designed to treat oily skin on someone with dry or sensitive skin, for example, could be harmful. 

Normal, dry, sensitive, oily, or mixed skin are the many types of skin. If you’re not sure which skin type you are, read our guide to the best natural face washes and cleansers, which includes a description of each skin type. If you still require assistance, you can speak with your doctor or dermatologist.

Aside from the various types of skin listed above, you may have other concerns or conditions that you’d like to address, such as antiaging and fine lines and wrinkles, breakout reduction, and dull, patchy skin. Different toners can be used to target a variety of issues. Determine what you want to treat, then study the labels and make your decision. 

Switching to Organic Skin Toners & Other Products? Add One New Thing at A Time

Switching to Organic Skin Toners & Other Products? Add One New Thing at A Time

If you add an organic toner to your skin care routine or replace your current toner with a new one, be sure it’s the only change you make. You’ll be able to see how the product affects your skin this way. If you change anything else, you won’t be able to tell which adjustment in your routine had an impact on your skin.

If you notice any negative side effects, stop using it right away. With frequent use, minor issues such as modest redness or irritation will normally worsen. Thus, you really don’t want to have any unpleasant responses to a toner that you are going to be using everyday. Sometimes adjusting the amount you apply (typically by lowering it) will help relieve irritation, but more often than not, you’ll have to try a different toner. Remember that skincare is a journey, not a goal, and that you should continually be checking in on your skin’s health to reevaluate your needs.

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Think About How You Usually Use Your Skincare

Depending on how the toner is made, there are a few different ways to use it. Some solutions are thin liquids that can be distributed with your hands or a cotton ball, while others are misters. If you are applying the toner at home, whichever toner you use won’t be a problem. But if you are going to the gym or travelling, you might want to consider misting toner. There’s also newest organic toners in soaked pads, which makes the application even easier! Not everyone have to adjust their toner based on their lifestyle, but sometimes this consideration helps. 

How To Stay Ahead Of Your Business Competitors

How To Stay Ahead Of Your Business Competitors

In business, you need to include competition into one of the most influential factors to succeed. It doesn’t mean their success is you failure. It is just that you need to stay ahead of your competitors in order to attract more customers and keep them loyal. However, staying ahead of the competitors is not as easy a sit sounds. There is no ultimate guide on how to beat your competitors. 

Staying ahead of business competitors

Competition is not always a bad thing. Its existence in the market is important to build motivation that drive business owners to keep moving forward. However, it is not easy to always be the standout one in the competition. And here are things you can do to build successful business that is also ahead of the competitors:

Address your shared target audience’s needs

You and your competitors may have the same targets audience but only one can be more stand out from the rest. The one way for you to beat your competitors is to find out your target audience’s pain points. Figure out what they need and what problems they are having. Be proactive in asking the right questions. Then, address their issues and help them solve the problems. Make sure to use words that your customers can understand. 

Deliver storytelling and specialization

It is important that you have unique selling points. So even if you are in such a crowded market, you still have higher chance to attract more customers than your competitors. It is why you need to find the right niche where you can story tell and offer specialization which make your selling points more unique. Craft interesting, relatable, unique story around your products. Use the power of social media to make the story more accessible to  larger audience in your niche. 

Set competitive price

Price is one of the important keys to beat your competitors. Offering more affordable price almost guarantee you to stay ahead. However, you also need to determine the ideal price point. You also need insight of the price your competitors set for their products or services. Some of your competitors may offer the best value. Then, you need to decide what price to set at for offering more value to the customers. By adding more value, you can set the price higher and your targeted prospects still choose you. 

Provide delightful customer service

Instead of being complacent of making your customers satisfied, why not go all beyond by providing delightful customer service experience. It is where you go extra miles to ensure your customers see something in your brand that the others don’t have. Give and do something unexpected to make customers happier than ever from doing business with you. Make sure to hire and train staffs who have excellent understanding of your brand as a whole. Choose the best members to be in customer service team because they are the face of your brand. Train your customer service team to remain respectful, responsive, and courteous.

Setting Up Villas for Rent in Bali Indonesia: Getting First Bookings!

Setting Up Villas for Rent in Bali Indonesia- Getting First Bookings!

So you found fantastic houses for sale in Bali, in a perfect location, and flip the house into an amazing vacation rental. You developed magnificent property listings with fantastic descriptions and stunning images on the most popular search sites. Finally, you’re set for the big show; you press “Go Live,” and then, thud. Your listing appears on the rear page of the search results, ahead of fifty Superhosts and Premier Properties. It didn’t go as planned, did it? How can you compete with hundreds other villas for rent in Bali, Indonesia? 

Don’t worry, you can secure those first few desired rentals, earn some great reviews, and be well on your way to becoming a successful vacation rental owner!

Starting Villas for Rent Business in Bali Indonesia with Zero Reviews

Starting Villas for Rent Business in Bali Indonesia with Zero Reviews

When you first start, you’ll be at a big disadvantage against the established properties in your neighborhood. Guest evaluations, especially inviting 5-star guest reviews, are very appealing to potential renters. You don’t have any of them. High-ranking rentals on VRBO and Airbnb are accompanied with, guess what, 5-star guest ratings. You still don’t have any of them. Don’t worry, all of those 5-star hotels began off right where you are. They, like you, grew and prospered through time. Here’s how to do it.

First Thing First, Optimise Your Bali Villas

The first order of business is to make sure that your STR (short term rental) listing is prominently displayed wherever it is posted. There is no one to attest for the virtues of your property if you have few or no evaluations.

Photographs of Professional Quality

Photographs of Professional Quality

You do not need to pay a photographer. Make sure you have huge, high-quality photographs of each room of your Bali holiday villas. Bathrooms and kitchens are two important places to pay attention to. Include any fantastic outside elements, such as swimming pools and outdoor kitchens. If there are any local tourist sites or recreational activities, photograph them as well.

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Fantastic Property Description

This is your moment to show off your rental property to the world, so take advantage of it. What distinguishes your establishment from the rest? Is this a first-class location? Perhaps you have some amazing amenities in your home, such as a gourmet kitchen. Sell it, whatever it is. However, a word of caution: make sure you can follow through on your claims, otherwise your initial evaluations will be negative.

Be Generous with Your Amenities!

Be Generous with Your Amenities!

Guests appreciate amenities, so advertise them if you have them. You should get some of these amenities if you don’t already have some. A Keurig coffee maker is an excellent example. You can also equip your kitchen with simple toaster, eating utensils, and basic seasonings. Sure, it may cost a little more up front, and you may wind up spending $5.00 per visitor on pods, but it will be well worth it in the long run.

Be Clear with Health Safety Regulation!

Ever since the pandemic, visitor safety is more important than ever. So that they feel safe staying with you, let them know your cleaning standards. Airbnb and VRBO both provide host training and certification to ensure that your business is run securely. Alarm systems, fire extinguishers, and smoke detectors are examples of additional safety measures that should be highlighted.

Use Promotion Price Strategy

One way to get guests quick is by tempting with discounted price! This is a great strategy for any newcomers in villa rental business in Bali. Once you get guests, you will start collecting reviews and it will benefit you for future selling strategy.

When you are setting your prices initially, you should check your listing site for comparable properties in your area. Be honest with yourself here.  If you have a two-bedroom house, do not expect the same rental rates as a five-bedroom Bali villa with pool. Once you have a baseline for your rates, go ahead and reduce them by about 20%.  This rate reduction is only temporary until you have some excellent reviews. Initially, getting some business is much more important than maximizing your first month’s rent.

Promote Your Bali Villas as A New Listing!

Promote Your Bali Villas as A New Listing!

Although the insertion of this statement may appear to be a minor detail, we have found it to be advantageous. Add the phrase “New Listing” to the beginning of your STR property listing’s description or title. Make sure it’s visible to site visitors. This will help to explain why you have no or few visitor reviews. This disclaimer will ensure your renters that your property is not a lemon, but rather a brand new one. You will obtain bookings if the remainder of your website is attractive and your prices are reasonable. Please don’t skip this step; it’s crucial. After a few months, you should have enough good reviews to remove this qualifier.

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Attract Audiences Through A Compelling Story!

There is a “About Us” section on every Vacation Rental listing site. This is your chance to tell potential tenants about yourself and your company. Make the most of this space because you’ll need to persuade travelers to spend their money with you. You’ll want to make it as personal as possible so that others can relate to you.

So that’s all! Are you ready to take your new venture to vacation rental business? 

Earning Positive Reviews From Customers To Boost Your Brand

Earning Positive Reviews From Customers To Boost Your Brand

There are many factors that influence customer’s buying decision. And one of them is the reviews from the previous customers or clients. Today, customer’s reviews are very essential for business to keep moving forward. There are so many brands are at risk of failure due to receiving negative reviews from the customers. And sometimes, it is not always about products but it can be something about the customer service as well. 

How to earn positive reviews from customers

Consumers often read reviews before making a purchase online. They need something to help them decide if the products or service they are going to buy are worth the money they are going to spend. Today, consumer’s reviews have the same value as personal recommendations. Hence, the reviews of your customers are very important because they are that impactful for your brand. Here are some helpful tips to help you earn more positive reviews:

Ask customers to leave review

Ask and encourage your customers to write their reviews online. Be delightful with any kind of reviews your customers give you as long as they are constructive criticism not insults or degrading remarks that sound too personal. Ask your customers nicely so they don’t fee burdened by writing the reviews. You can also ask your customers to rate if they don’t really have time to write long reviews.  You can do it during sale process. 

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Use email surveys or social media

There are many ways you can do to earn reviews and one of them is through email survey or social media platform. Make sure to make the process non-time-consuming as you don’t want to waste your customer’s precious times. You can send review invitation in many ways be it text or email. You can also use multiple platform to track your customers’ reviews. This is a great way to help you manage your online review more efficiently.

Respond to the reviews

Regardless of what type of reviews you are receiving, make sure to always give a response. Addressing both negative and positive feedback is essential to show your customers that you care about them and their concerns. Don’t pretend negative reviews to be non-existing. Use those negative feedback as ways for you to improve your business accordingly. Responding to negative reviews immediately is also an attempt to defuse the situations before things escalate uncontrollably.

Share positive reviews on various platforms

Positive reviews need to be responded and highlighted  so that everyone including your potential customers will be able to see. Show off positive reviews by sharing them on various online platforms you manage. It helps increase their visibility and in return, boosting your brand. Positive reviews will bring in more happy customers to follow suit. 

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Offer incentives

Instead of offering incentives to customers, you can incentivize your employees instead. Do it by rewarding employees who are receiving positive customers reviews. By encouraging your customers, they will be more motivated to ask customers for reviews. Offering incentives to customers is not allowed because it against Google’s guidelines. 

5 Reasons to Start Switching to Sustainable Beauty

5 Reasons to Start Switching to Sustainable Beauty

The impact of the beauty business on the environment is widely known, yet it bears emphasising. According to Zero Waste, the global cosmetics industry creates about 120 billion units of packaging each year, the majority of which is not recyclable. The majority of products are packaged in plastic, which takes approximately 1,000 years to degrade in the case of your regular moisturiser pot. Then there are the plastic wrappings, paper inserts, cardboard sleeves, foam, and other things which are sometimes all included in a single purchase. No time is more right to switch to sustainable beauty than now. 

The Beauty Industry Becomes Another Fast-Fashion Industry

The beauty industry is well-known for being unsustainable. With all of the plastic packaging and questionable chemicals used in production, as well as the relentless push for consumerism in marketing, the beauty industry has earned a reputation for being environmentally unfriendly—and it’s just getting worse.

The beauty sector will increase in tandem with the reach of beauty gurus and makeup-obsessed Instagram influencers. It will only become more harmful to the environment as it expands, implying that the sector must change.

Because We Love the Earth

One of the most evident advantages of utilising eco-friendly beauty products is that it contributes to a clean and liveable environment. The beauty industry’s unsustainable practises have resulted in large amounts of pollution, deforestation, and water scarcity. You can help minimise the amount of pollution and trash produced each year by switching to sustainable skincare products. This results in a cleaner and healthier environment for us to live in.

If you’ve been using regular cosmetics, you’ve probably contributed to over 100,000 tonnes of plastic waste from packaging each year, the usage of over 300 million barrels of oil each year in product manufacturing, and the emission of glasshouse gases equivalent to 33 coal-fired power plants.

Paying for Less

Did you know that most sustainable skincare products are less expensive than conventional ones? This is due to the fact that sustainable products do not have the same marketing and advertising resources as well-known brands and are manufactured with less expensive ingredients. As a result, not only are you helping the environment by buying sustainable products, but you’re also saving money.

Saving the Earth from Empty Non-Recyclable Bottles

Saving the Earth from Empty Unrecyclable Bottles

When you walk through dumps and witness heaps of discarded cosmetic products, you’ll realise how important recyclable packaging is. Sustainable brands are environmentally conscious, and their packaging is made of biodegradable or recyclable materials.

Conventional cosmetics companies employ non-environmentally friendly materials such as plastic, metal, and glass. These materials are not biodegradable, and decomposition can take hundreds of years. As a result, adopting sustainable beauty products not only benefits your skin but also the environment.

Refillable and Reusable Skincare Further Save Your Money while Being Zero Waste

When you choose a sustainable product, you are not only purchasing a product that is beneficial for the environment, but you are also save some money. In fact, many disposables will cost you (apparently) nothing at all: fast-food plastic utensils and napkins, shopping and produce bags, and takeout containers. However, if you’re paying for disposables like plastic water bottles, cotton balls, packs of napkins, or paper towels, the reusable choice will almost likely save you money in the long run. Many sustainable and eco-friendly skincare brands are starting to use reusable glass bottles for their products. Some even take the step further to create refillable product that consumers can buy after they finish the product. With this, the bottles can last for ages and you don’t have to buy new bottle of skincare every month!

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About Ethical Dilemmas In Business

Eco-Friendly Beauty Has Better Quality Products 

Sustainable skincare products are beneficial not just to the earth, but also to your skin. Most traditional beauty products contain a variety of harsh chemicals that, over time, can harm your skin. Sustainable products, on the other hand, are manufactured with natural elements that are good for your skin.

They are also chemical-free, making them a healthier option for your skin. Parabens, for example, are one of the most commonly used components in conventional cosmetic products. Parabens are a sort of preservative that is harmful and can irritate the skin. There are no hazardous chemicals or artificial perfumes in sustainable beauty products. 

In A Nutshell…

It should not be necessary to look and feel well at the expense of the environment. It’s time to leave the old beauty industry has been doing this for years. This is why environmentally friendly skincare products are becoming increasingly popular along with zero waster and sustainable activism. So, when will you make the switch to eco-friendly skincare and be kinder to our earth?