There have been many countries reopening and lifting up social distancing measures. However, the situation has not been exactly normal or like what it used to be. Not to mention that ‘new normal’ is now emphasized even in the countries where infection has totally stopped. It still affect how business works including in home selling.
Successful virtual home selling
Business property has been affected greatly as well due to the pandemic. Selling a home has become more challenging int he middle of the pandemic. However, it doesn’t mean you can just stay without doing anything. There are many things you can do to stay productive. You can do your best to sell a home during this hard times. Here are some tips:
Earning trust from future buyers is not easy because you have to give proof of the condition of the house. Usually, the buyers come to inspect the place themselves. With how limited access to go outside today, it still possible to earn your buyers’ trust. You can make unedited video showing the real condition of the property. You can also FaceTime with your buyers so they can see themselves the property without any filter or edit. They can see the property in real time.
Virtual home selling is not only relied on the good video but also reliable audio. Even research shows that quality audio is more important than video. You can create great narration to attract more buyers. However, they won’t be able to receive the message if the audio is poor. You can tell the story properly without quality audio.
Be more open about giving the information your buyers needed. Buying a property is not a simple thing for your buyers. They need to make sure that they make the right decision. To make the right decision, they need enough information that is trusted and reliable. Therefore, don’t hesitate to deliver information your buyers need. Your buyers will gain more confidence if you do so.
Virtual experience in home selling is not limited to showing the property in real time. You can also provide more experience by virtual consultation, video walkthrough, home staging, and more. This makes your buyers more interested to know more about the property and what they need. By providing more experience, it helps your buyers to make decision as well.
Since you are heavily relied on virtual approach, you need to provide high quality material. As mention before, you need to deliver quality audio and video. You also need to take high quality pictures. Make sure that the pictures are not blurry. They should show accurate impression of the property as close as possible.
Attract your buyers by setting up the right lighting to the property. Also, engage your buyers more by humanizing the space. You can showcase the property in a more humane perspectives. You can show the the surrounding neighborhood to make the buyers feel more engaged and attracted. Show the authenticity of the space as interesting as possible.