Facing Marketing Challenges in Effective Ways 

Marketing is part of business and practically, no business without marketing. However, it is also one of the most challenging things most entrepreneurs and businesses face. It is common for business to struggle in the aspect of marketing. Not many of entrepreneurs or businesses can survive the wave of the challenges coming from marketing. There are various marketing methods and techniques suggested by experts but not all of them are applicable. However, it is also difficult to find the most fitted ways to increase marketing performance following each business’s characteristics and values.

Effectively overcome marketing challenges

Keep in mind that business is often unpredictable. Things may go wrong unexpectedly that you should be prepared to face any kind of situation. Marketing challenges are also varied. If you have used your own techniques and methods but the situation hasn’t become better, you may need to try different approaches or techniques to solve those marketing challenges. Here are several ways to try:

team meetings event planning

Make clever use of social media

Building personal brand in a way that attract many followings on social media platform. Raising brand awareness through social media is not something new. However, you may need to use different approach to make it more effective in facing marketing challenges. Building personal brand is important to make your followers trust you. When they do, you have more opportunities to make them choose your products and stay loyal. 


In building trust, make sure that you appear approachable and real. You can make a live every once in awhile so you can interact with your followers more. You can also try more personal approach such as sharing a little bit about your personal life. Thus, you don’t always talk about your products all the time. It makes them see you as human. They will develop deeper trust with you. It give positive impact to your marketing growth and development in the long run. 

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Connect with your networks into personal level. It is basically similar to how you approach your followers on social media. You connect with your network in more personal level to boost their trust with you. Networking opportunities don’t just appear in front of you. You have to reach out and make effort. Add some human touches to deepen your relationship with your networks. Respond to them directly instead of using automation system. They will fee more appreciated that way. Social networking connection is relational approach you can adopt to face marketing challenges. 

Content is King

Keep the engagement with your potential clients and existing customers by providing quality content. Make sure that the content is valuable and helpful for your target customers. For example, if your business is about foods, you can share some tips or information about healthy foods, or what kind of foods are trending lately. It also means that your content should be high quality but also relevant to your target customer’s interest. Hence, you don’t always have to produce content that persuade them to buy your products. This can increase the level of trust they have with you. 

Planning Destination Wedding & Determining Reliable Wedding Vendor in Bali

Wedding vendor in Bali are numerous and deciding which ones to have for your wedding is actually rather tricky. Whether you decide to host your wedding beachfront in Seminyak or Sanur, or probably opt to hold a forest garden wedding in Ubud, you’re going to need professional vendors to handle your wedding. From wedding catering Bali to wedding decor, what’s the best practices when you’re looking for the most reliable wedding vendors in Bali? 

buffet catering services bali

Choosing reliable wedding services bali

Bali as a sought-after wedding destination has numerous wedding services that it’s actually a task looking through the options. The sheer number of wedding services in Bali will blow away your focus. And many of them look promising. So what should you do when you’re looking just for the right ones for your big day? 

  • Know what you want. Each wedding vendor is different. They have their very own styles and they specialize in different types of wedding. In order to find wedding vendors in Bali you first need to define what you yourself want. 
  • Define your budget. This must be a clear estimation as well as a clear priority on your part. We’ll talk more about budgeting later.  
  • Look at the reviews and ask around. The old school way of asking your friends or relatives for recommendations still stand. Make sure to always look at the vendor’s reviews across any sites you can find them in. Ask if your relatives or friends have used their wedding services Bali. 

Determining your budget for wedding vendor in Bali 

tasty catering menu

There are numerous wedding vendors that you’re going to need to hire for your wedding. From venue, catering services, photographers, decor, and everything else; it’s simply numerous and you’re going to have to define your priorities. Which wedding vendor in Bali will you give your biggest budget to? 

Make sure that you have your list of priorities; this will reflect the overall funds you’ll be willing to spend on your wedding services Bali. Having a clear estimation for your budget is extremely helpful during the time you decide to headhunt for reliable wedding vendor in Bali for destination wedding of your life. 

Browse for real weddings shots 

wedding catering services

Often times, vendors post photos of pre-weddings instead of the actual weddings. This is something that’s pretty common. But what you’d want to look for is real wedding shots. Looking at real weddings is also something that should be noted by all brides and grooms. Experienced wedding vendor in Bali would showcase the event they’re a part of. 

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Look at the vendor’s website and portfolio 

weddig services bali

A wedding vendor’s website usually serves as their main portfolio. If your wedding vendor does not have a website that’s often a red flag. However, that isn’t always the case. Many wedding vendors prefer to join a platform where they can share their event portfolio with a community and potential customers. These platforms would be what you often see such as BrideStory and the likes. Some people 

Where to look for your wedding vendor’s portfolio 

Here are some of the most common sites where you can find Bali wedding vendor portfolio: 

  • Individual site 
  • BrideStory site 
  • Social media sites (most notably Instagram) 
  • The Bali Bride 

Responding To Your Customers Quickly

It is true that you should treat your customers like royalty. They are supposed o be placed as a hero in your business story. Therefore, attending to your customer needs is essentials. More often than not, customers rely on how they get treated instead of price tag. Most of customers won’t really mind paying more as long as they are treated as they deserve. However, this can be challenge for business owner especially consumer and customers alike tend to get more impatience and demanding. They expect you to respond to their complaint in an instant. Thus, you should find a way to do it right.

Responding To Your Customers Quickly

Giving quick response to your customers

Being more responsive to your customers is a must. it affects your credibility and reputation. Thus, never underestimate the power of your customers. They put you on pedestal and crush you the next moment.  Here are several ways you can respond quickly to your customers:

Choose the right tools to respond to your customers

Most customers often include ‘fast response’ in their improvement cards of a small business. They expect you to respond within an hour or so. Therefore, choose the right tools to communicate with your customers quickly. The fastest tool is phone call, email, text message, and social media.

Know what the customers wants

Responding To Your Customers Quickly

To be more responsive, you should know what your customers want. The only way to know it is to ask them. You can ask them which channels they prefer for more effective and efficient communication. You should take their personal preference into account. Therefore, you can decide what kind of bridge to help you maintain effective communication with your customers.

Guide customers to use preference of channels

There are customers who may not so sure of what they want or what their preferences are. You should not putting their opinion aside. Instead, guide them to channels that will serve them the best. For example, you can recommend them to use social media if you use that channels for giving faster response. 

The team should know how to respond to clients

Make sure that your team know what they should do in responding to your customers. Every customer may have different problems or complaint. You should educate your team of how to answer to your customers questions. To make it easier, prepare answer for common questions as basic knowledge for your team. And if they cannot give the answer right away, make sure to educate your team about the right procedures. 

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Do not be afraid of using technology

Responding To Your Customers Quickly

In fact, technology helps a lot in developing customer experience. Through technology, you can create self-service options for your customers. Therefore, your customers have more options of what they want to do when buying your products or services. Also, technology can help simplify things both for you and your customers. 

Add human touch in responding to your customers

They are human so they should be treated as humanely as possible. Responding quickly is important. However, listening to their problems attentively is more powerful regardless of automation or technology you can use. Human touch will make your customer experience different in a positive way.

7 Days of Sailing Trip in Komodo Diving Liveaboard

As a destination comprised of more than twenty islands stretched in the Flores Sea and dozens of dive sites sites, liveaboard boat trip is surely popular in Komodo. In fact, liveaboard sailing is the most prominent way of travel in Komodo after speed boats. The latter is the main options for people who can’t stomach the sea and prefer to stay at Labuan Bajo, making a round trip whenever they like it. But for divers, Komodo diving liveaboard is an obvious choice. Diving liveaboard gives divers latitude to explore every corner of Komodo’s underwater down to the remotest sites.

The length of Komodo diving liveaboard trip could start from three days to ten days long. However, seven days of dive trip seems to generally be diver’s favourite—and that’s for solid reasons. Here is why. 

Seven Days of Sailing Trip in Komodo Diving Liveaboard

See More Dive Sites than Divers Generally Seen 

With seven days of sailing in your hand, you have at least six active day to dive the underwater. That means you have more time to explore more dive sites—even to the lesser known one. To compare, three days of Komodo diving liveaboard sailing trip usually allows you to have 7 to 10 dives if your exclusively diving in the trip, or 5 – 7 dives if you combine it with dragon visit, island excursion, and beach play. In a week of dive trip, you can visit as much as twenty dive sites—including the famous Manta Point, Batu Bolong, Rock Castle, to the more remote such as Lighthouse, The Passage, or GPS Point. 

Get the Best of Dive with Komodo Diving Liveaboard

Seven Days of Sailing Trip in Komodo Diving Liveaboard

Komodo diving liveaboard doesn’t only give you wider chance for underwater exploration, but also give you the benefit of coming earlier to the dive site. In the morning when you are still fast asleep, the boat has started their way to the first destination of the day. This means you can get to the site before the day trippers start flowing in. 

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See More of Komodo 

In three days sailing trip, you might need to give up on island excursions or be willing to have your dive time cut into half to incorporate island excursion to the trip. But if you are sailing for a week, you have plenty of rooms for island exclusion and diving—and still have the best of both worlds!

Get Pampered Longer in Komodo Diving Liveaboard

Seven Days of Sailing Trip in Komodo Diving Liveaboard

Getting into liveaboard diving Komodo means embarking on easy life. Living life without burden of works, social judgment, and other worries. The only things you need to be worried of is whether you can conduct correct diving technique and etiquette underwater—and whether you will see the dolphins today. Life in diving liveaboard is so relaxing. You have all your meals cooked, your dive gears prepared, and yourself pampered. On times you are not busy diving with the fishes or trekking the hills, your life would consist of chilling on lounges, kayaking, or get whole body massage on board. Such a life indeed!

Boost Your Small Business Through Smart Blogging

Blogging is not something new and lots of people start it with various purpose. Some of them want to build their popularity and some of them want to establish their business by raising brand awareness to larger audience. Blogging can be a good marketing strategy you can try. It is not as time-consuming as you thought. Blogging can be effective marketing strategy especially when you post regularly. Remember that there are many ways you can boost your business these days especially when technology has advanced. As smart entrepreneur, you should take the opportunities that technology seems to offer. 

Blogging and your small business

You might be wondering whether or not blogging truly affecting people in choosing or buying products and services. According to various statistics, it is shown that the majority of consumers made their purchase based on a blog post. Lots of people find blog post to be more informative and resourceful for them to make decision whether or not purchase specific products. How blogging boosts your small business?

Help the Search Engine Optimisation (SEO)

By having a blog, your business will be boosted because it can automatically boost search engine optimization. Remember that search engine is one of the most important factors that can link your business and consumers. Search engine always provides fresh, valuable contents to searchers. Therefore, it is highly recommended for you to have a blog and post regularly to keep your visibility on search engine. Make sure to post regular blog with the right keywords to benefit from backlinks to establish your authority in niches you are related with. 

Building Good Relationship with Customers

Posting a blog regularly is also a good way to nurture your relationship with your existing customers while attracting the new ones. Building relationship with your customers is he right thing to do to boost your small business. Do not forget to engage your blog visitor by asking them question or feedback at the end of your blog post. This is a great way to build mutual understanding and earn trust from your customers. 

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Great Way to Introduce Your Personal Brand

Boost Your Small Business Through Smart Blogging

Having a blog is a great way for you to introduce your personal brand so people know how you are different from your competitors. It is a good way to build your reputation and credibility. This will also help you to establish your business as an industry leader. Make sure that you always provide informative, insightful, inspiring posts in your blog. This way, people will see your value and they will not hesitate to come back every time they need information from your expertise. 

Connect and Reach More People

Having a blog and post informative blog regularly can help you connect with people even more. This is a way for you to give your audience corporate standards, personality, and vision of your business. To provide the value for your readers, make sure to post a blog that can help your reader to solve their problems. Also, it is even better if you can use your own unique style trough your post to make it more interesting to read. This will help even more to generate leads to your business. 

Best Diving Sites in Bali for Honeymoon

Every newlywed want to celebrate the joy of their wedding in the best way possible. And if you and the fiancée share a mutual love to the marine world, planning a dive trip for your honeymoon will be one of the best thing to do. In fact, it’s probably going to be the part of your wedding that you’ll be most excited about. Imagine to enter the underwater world, to be enveloped by serenity of the ocean, and getting surrounded by colourful tropical fishes. As your bubbles ascends, so are your  stress from the hustle and bustle of the wedding. It’s a chance to make great memories of your new life together. Bali, in the other hand, is a popular honeymoon destination for honeymoon as well as home to dozens of word class dive sites! Surrounded by palm trees and warm waters, this tiny tropical island is just perfect. Here’s our recommendation on best diving sites in Bali for any honeymooners out there. 

Honeymoon Trip to the Best Diving Site in Bali

Nusa Penida for Mola Mola and Manta Ray

The wedding represent the beginning of your life, and you should start with something big. Something big like the elusive Sunfish “Mola Mola”, the heaviest bony fish the world or the majestic Manta Ray, a flying giant in the ocean. In fact, Bali is probably the best diving place to see Mola Mola than any other part of the world. These cute monsters are deep dweller, means they naturally live in the twilight zone of the ocean. But the Nusa Penida, Bali, has that fish cleaning stations they really like and regularly visit once a year. The same cleaning station is also a favourite among the Manta Rays, who also regularly get their treatment once in a while. 

Something to Celebrate Your Life at Crystal Bay

Nusa Penida seems to have no shortage in wonders, and the Crystal Bay is one of it. Entering the Crystal Bay is like coming to a somebody’s party, underwater. The reef is brimming with life! Beautiful coral reefs bursting from the sea floor, almost like competing for a space. School of reef fishes meander there and about along the pristine coral walls. it’s seems like having your second—or third—wedding party with fishes and turtles. Crystal Bay will definitely one of your best diving in Bali

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Experience the Best Diving Bali in the Empty Menjangan

The calm and pristine Menjangan is just made for honeymoon couples. Menjangan is a bit far from the city—arounf 5 hours drive from the Nugrah Rai International Airport. But it all worth it. Due to its remote location, the Menjangan is still under the radar from mainstream tourists and the dive sites are not as crowded. The Menjangan Island features some of the most healthiest coral reefs of all Bali. This best diving sites in Bali boast spectacular underwater beauty with crystal clear water and teeming marine life. If you are on honeymoon mode and in mood for leisure diving, you will love its shallow reefs. The vibrant and colourful reefs would soon leave you in awe. Menjangan’s deeper part also features the enchanting Temple Wall, Anchor Wreck, and Eel Garden—where colonies of eels emerge from the sandy beds, dancing to the steady currents. It’s really a sight to behold!

Honeymoon is a once in a lifetime break—an escape from a dull life with dyas filled with exciting joy with your other half. It’s time to have something special for your dear life. Explore these best diving sites for your trip of live and you’ll leave with an unforgettable honeymoon experience. 

Self-Awareness in Running A Business

Starting a business and leading a team to run it sounds daunting. However, it is not impossible to do successfully. Of course, there is no such thing as perfect leader. Humans are bound to make mistakes at some points. Running a business is also not an easy thing to do since there are challenges and risks you always have to calculate. One of the best qualities you should have when running a business and leading your team is self-awareness. It is not only the ability to know how you feel about yourself or what you want. Self awareness is also about the ability to know how others perceive you. 

The importance of self-awareness when running a business

Running a business cannot be done alone because it requires various tasks beyond your own expertise. You need others who can complement your skills and expertise so you can complete each other. Working with a team is not easy as well. However, it will be truly worth it once you build a solid team. But first, you have to know the importance of self-awareness when you work with a team. 

Self-Awareness in Running A Business

Self awareness lead to conscious decisions

Self-awareness is important when running a business because it can lead you to make a conscious decision about the mood or energy you will inject when you work with a team. It is important to not let negative color of your behavior shown when you are with your team. Why? Because it will affect them significantly. Negative energy will affect them greatly. It doesn’t mean you should pretend to be someone else or maintain a fake face when you are working in a team. It just means you should have self-awareness of how others will perceive you with your current energy. 

Setting up mood and energy

Before facing your team, make the right decision of what kind of energy or mood you want to others to perceive. There are many types of energy you can build depending on the situation or condition such as levity, urgency, etc. If it is too hard to imagine how to make the right decision through self-awareness, let’s see the simple example:

You come into the meeting room panting like you have been running to reach the room. This will affect the people inside the room negatively. Since you are the business owner, they will think that you rush into the meeting means you have other priority other than the business and the team. They will also tiptoe during the meeting because they will feel like you are in sensitive mood. When you use your self-awareness, you will make the right decision before entering the meeting room by fixing yourself, regulating your breath, and calming yourself as to not appear you just run or in a rush. When you enter the room, the others won’t trace negativity that will affect their energy. 

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Sometimes, it is easy to forget something simple. However, those small things can affect your business greatly, be it affecting your employees or yourself. That’s why it’s important to build your self-awareness while running your own business. 

What You can Do In Surf Camp Spain

When God made Spain, He might be thinking about holiday. Its landscape is postcard perfect, its culture vibrant, and the weather is always pleasant for more than 300 days a year. This coastal country is in fact the sunniest country of all Europe. Spain is also one of most favourite destinations for surfing holiday in the continent! The Iberian Peninsula coastline is pumped up with the best waves that suits all levels of surfers coming to the country. Surf camp become a popular growing cult among surfers in Spain—there’s no surf holiday complete without staying there. It’s not only a place to learn to surf; it’s the gate to learn more about the exciting Spain in the most authentic way.

Learn to Surf from Pros in Surf Camp Spain

What You can Do In Surf Camp Spain

Obviously, that’s the main reason to stay at surf camp Spain. The country is not lacking of surf camps. In fact, you can always find dozens of surf camps at every beaches. The surf camps are run by professionals, taught only by licensed instructors. You could feel safe knowing that your safety in surf lessons is on the right hand. 

Have A Beach Excursion

What You can Do In Surf Camp Spain

Spain has plenty of surfing beaches and many surf camps arrange guided tours to handful of surfing spots. They will match the destination with your surfing ability, so there’s no need to worry that you might not be able to enjoy the waves. It’s a good opportunity to experience Spain’s diverse beaches without many hassles. You just sign up one time and have the surf camp arrange the surf trip for you. 

Experience the Tapas at Surf Camp Spain

What You can Do In Surf Camp Spain

This is the pleasure of staying at a surf camp at every surf destination. As surf camp usually provides breakfast and dinner on site, this is a huge opportunity to taste the local culture. Many surf camp in Spain gives free tapas and sangria, and this is a huge mood!

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Speak the Spanish

What You can Do In Surf Camp Spain

We don’t know about you, but Spanish do sounds very beautifully in the ears of foreigners. It would be exciting to come to Spain for surfing, and come back with Spanish words in our tongues. Most surf camp in Spain has Spanish class for side activities. It’s a cool activity to fill up your free time!

Chill and Recharge Energies

What You can Do In Surf Camp Spain

Many surf camp in Spain design their space not only to be a functional lodge for surfers, but also a perfect retreat place for travelers from faraway lands. The beach atmosphere on these accommodation is perfect to just spend some quality time, getting sunned up, chill out, and get surrounded by thick Spanish vibes.

The Use of Visual Language to Boost Your Business

Marketing in business is one of the most important key to reach success. It needs to be planned carefully and thoughtfully because every move has its own risk and potential. Marketing strategies are varied in technique and tool. Not all of them can meet your expectation because every business has its own characteristic. That’s why choosing the right marketing strategy is essential for your business growth. There are many things you can do to spice up your marketing strategies to attract more customers. One of them is using visual language. 

How visual language boost marketing success

Visual content often attracts people especially when it is presented in high-quality. That’s why it is right to say that visual content is one of the most important necessities for marketing success. The design of your brand should catch the eyes of people if you want to raise brand awareness. Your visual content should also engage your audience in delighting manner in the first few seconds. Remember that attention is easily distracted. If you can’t catch your audience’s attention in the first few seconds, they will turn their head somewhere else and you lose your opportunity.

business meeting


Visual content for your marketing campaign also should be varied. You can’t rely on one type of visual content. You should make sure your visual content is available in various form such as video, info graphic, etc. Also, it is essential to keep making visual contents which are related to your brand. There is no use to make high-quality content if it’s not relevant to your brand. The point of providing visual content is to promote your business more. The visual content in your marketing campaign should represent your brand. It should contain the message you want to deliver about your brand. 

Brand Guidelines

Next, you can follow your brand’s guidelines in creating marketing campaign through visual contents. However, it is highly advised to be more flexible and not to follow them to the T. Keep in mind that there are so many potentials you can get by using visual contents. There are many visual contents you can create for full potential. That’s why do not limit yourself in creating the content. Your brand’s guidelines can be used as the base or root but don’t let it limit your creativity in producing high-quality visual content for marketing campaign. 

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It’s all about the concept

High-quality visual language is not only about using high-technology tools. It is also about how you can produce a content that is not only interesting but also uniquely you. You have to make sure that the visual content you create looks and feels unique to the audience. Make sure to use symbols, words, and visualization to deliver message effectively and build connection with your target customers. In visual language, there are important elements to consider such as illustration style, typography, color palette, and illustration style. Those elements will be a guide for you to create an on-brand campaign through high-quality visual content. It can help drive your business faster. 

Tattoo Bali Design Ideas: Mandala Tattoos’ Various Meanings and Interpretations

The Mandala designs are loved by many, including us over at tattoo Bali who always find something new to admire about different mandala designs we see. Aside from the intricate linework and the sheer display of attention to detail that these tattoo designs have, the mandala has a spiritual significance to both the Hinduism and Buddhism. The word “Mandala” itself is Sanskrit that means “disk” or “circle”. And going by that definition, there are virtually endless ways to make a mandala tattoo unique to you in terms of design.

bali tattoo

Getting a Mandala design for your tattoo Bali 

Although the mandala design has been increasing in popularity when it comes to tattoo Bali that does not mean that just any artist could get your tattoo done. Not all tattoo artists are adept at doing fine lineworks and such. Just like with getting any tattoos, research your artist and choose one whose portfolio reflect what you have in mind. This should be one of your top priorities before getting tattoo Bali whether you have a fixed design in mind or not.

tattoo bali mandala

But what if you did not find a mandala tattoo among the works of your favorite tattoo artist or the best tattoo shop in Bali that you’ve found? That does not mean they can’t do it. So here’s to look out for before you ask the artist: 

Things to look for for a mandala tattoo artist:

  • Artists who are adept at intricate linework 
  • Artists capable of producing fine details 
  • Portfolio in symmetrical and geometrical shapes 

And remember, the best place to get a tattoo in Bali will always be happy for consultations. 

Mandala as a spiritual element

The Mandala tattoo holds spiritual concepts both in Hinduism and Buddhism, and in both religions, the design itself holds an all-encompassing concept. In Hindu meditation, the mandala represents “focus” – one of the ways to achieve a clarity of mind, to better understand the world and the cycle of life.

lotus mandala tattoo design

The use of the Mandala design in Buddhism has fundamental similarities to that of Hinduism as well. In Buddhism, the mandala if often interpreted as a symbolic image of the universe itself. All of the symbols and elements that make up a mandala are thing that contribute to the flow of the universe itself. 

Rebirth and karmic circle: a reminder of the fickle nature of life

For some people, the mandala tattoo may represent a spiritual awareness of the phenomenon of rebirth and reincarnation. Both Hinduism and Buddhism as a whole believed in this concept, and certain mandala designs are used to represent that. But to have a mandala best tattoo in Bali, one does not have to be spiritual.

ankle tattoo mandala.jpg

However, the interpretation of “rebirth” itself does not have to be spiritual for it to relate to your very own personal experience. A rebirth can be interpreted as the fact that you’ve survived catastrophic events to you personally. It could also mean a continuous growth for towards a better self from the little things that you do and work for everyday.

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Tattoo meanings are inherently personal 

Just like languages or any other art form, meanings are something assigned by humans. This is the reason why one artwork can have so many different meanings. What a mandala mean to you can mean an entirely opposite concept to another. This can also mean that, people may not assign any meaning to the mandala tattoo they get. It may just be that they like the art and they decided to get it tattooed on their body. For a design as impressive as the mandalas? That wouldn’t be much of a problem, aesthetic-wise.